Storytelling with Purpose

Lilly interviewing Mia Hamm for Soccer.com

Meet Lilly, a Chicago-based producer and storyteller specializing in sports, culture, and athlete-driven content.

Her work spans branded campaigns, original content, and documentary-style storytelling, with a focus on creating stories that feel human, emotionally resonant, and culturally relevant. Previously Lead Content Producer at Soccer.com, Lilly now works freelance with brands and organizations including TOGETHXR, Aflac, Cash App, the NHL and Nike.

A graduate of New York University, Lilly is passionate about using storytelling to help destigmatize mental health in sport and deepen our understanding of the people behind the performance.